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Rethinking Marketing for the Events Industry
We think about event marketing differently than most other tradeshow consultants and organizers.
We believe the success of any tradeshow or exhibit starts with attendee marketing. Attendees hold the key to exhibit success. Whether you run a show or an exhibit program, without the right mix of attendees, sustainable success is not possible.
Attendees should be identified and engaged before booths can be sold. Content must flow from attendee needs, not the exhibitors'. The attendee experience must be remarkable in ways each individual attendee can appreciate. And attendees should be engaged enough to become willing accomplices in helping you drive marketing.
For event organizers, when you think of satisfying attendees first, exhibit sales and conference content will flow naturally. Our role is to help you understand attendee dynamics, communication and networking so that you can work backwards and use your audience to drive exhibit sales and conference development.
For exhibitors and event sponsors, creating an "attendee first" presence at events creates an atmosphere of approachability instead of defensiveness, allowing you to better communicate your objectives while meeting and exceeding attendee expecations.
Whether you produce events or participate in them, TWG can offer you outsourced marketing strategies and services to help you realize your goals and potential by putting attendees first.
It's a brave new world out there requiring authenticity and engagement. Are you ready?
We are currently taking on new clients for event project work for Q2 2009 and beyond.
Current and Recent Clients:
National Trade Productions (Coverings 2004-2007 marketing campaign development and execution)
Noria Communications (Lubrication Engineering 2005 attendee marketing, Reliability World show launch)
Great American Expo (Marketing for Mexico Resort Development Conference 2005-present)
Unicomm (Database management, vertical email campaigns for Adventures in Travel 2005)
IAEM Expo!Expo! 2004-2005(copywriting)
Podcast and New Media Expo 2005(public relations)
Aldo Coffee Company(branding, blog management, social network management) 2003-present
Other Happenings:
TWG in Print:
Corporate Meetings & Incentives, May 2005: Meet Me in the Blogosphere
Successful Meetings, April 2005: Give Your Attendance Numbers a Boost
Successful Meetings, November 2004 Web Site Functionality
TWG on Podcast:
Corante:
Podcast for Event and Trade Show Organizers (with Tim Bourquin)
TWG in Person:
For those of you who attended my session on social networking and consumer shows at NACS in Milwaukeer, thank you for your participation. If you have other questions that weren't answered, drop me a line and I'll respond.
Find Out What TWG Can Do For You
Add our brainpower to your team today and let's get working to achieve the results you desire. Drop a line to us at info@westerfieldgroup.com.
(c) 2003-2009 The Westerfield Group
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