 | | Marketing Is Art. |
Rethinking Marketing for the Events Industry
We think about event marketing differently than most other tradeshow consultants and organizers.
We believe the show development process starts with attendee marketing, not exhibit sales. Without the right mix of attendees, exhibitors will not return and growth cannot be achieved.
Attendees should be identified and engaged before booths can be sold. Content must flow from attendee needs, not the exhibitors'. The attendee experience must be remarkable in ways each individual attendee can appreciate. And attendees should be engaged enough to become willing accomplices in helping you drive marketing.
When you think of satisfying attendees first, exhibit sales and conference content will flow naturally. Our role is to help you understand attendee dynamics, communication and networking so that you can work backwards and use your audience to drive exhibit sales and conference development.
Whether you have an established event that's gone flat or are considering launching a new event, TWG can offer you outsourced marketing strategies and services to help you realize your event's goals and potential by putting attendees first.
It's a brave new world out there requiring authenticity and engagement. Are you ready?
We are currently taking on new clients for event project work for Q4 2008 and beyond.
Current and Recent Clients:
National Trade Productions (Coverings 2004-2007 marketing campaign development and execution)
Noria Communications (Lubrication Engineering 2005 attendee marketing, Reliability World show launch)
Great American Expo (Marketing for Mexico Resort Development Conference 2005-present)
Unicomm (Database management, vertical email campaigns for Adventures in Travel 2005)
IAEM Expo!Expo! 2004-2005(copywriting)
Podcast and New Media Expo 2005(public relations)
Aldo Coffee Company(branding, blog management, social network management) 2003-present
Other Happenings:
TWG in Print:
Corporate Meetings & Incentives, May 2005: Meet Me in the Blogosphere
Successful Meetings, April 2005: Give Your Attendance Numbers a Boost
Successful Meetings, November 2004 Web Site Functionality
TWG on Podcast:
Corante:
Podcast for Event and Trade Show Organizers (with Tim Bourquin)
TWG in Person:
For those of you who attended my session on social networking and consumer shows at NACS in Milwaukeer, thank you for your participation. If you have other questions that weren't answered, drop me a line and I'll respond.
Find Out What TWG Can Do For You
Add our brainpower to your team today and let's get working to achieve the results you desire. Drop a line to us at info@westerfieldgroup.com.
(c) 2003-2007 The Westerfield Group
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